Creative & Digital
Hi there. I’m Alex.
I'm a creative technical director, a designer, developer & teacher. Specialising in digital strategy & ideas.

I design & build digital tech. I've worked in agencies, client-side & in advertising - read more.
I've proudly worked with some fantastic clients and brands like: Calvin Klein, Levi's, Umbro, Dr Martens, Universal Music, Microsoft + Bing, Palm, Symantec, Coca Cola, Tiger beer, Bulmers Cider, Martini, Vodafone, Wrigleys, Peugeot.. plus a bunch more.
Articles
This is a collection of the articles I've written over the past 8 years, I've edited and tidied them up for clarity. I also got rid of a lot of older, less relevant (read: stupid) articles. I'm going for clean, and quality.
A quick note about the concept of retrofitting responsiveness onto existing websites - is it feasible? how well does it work? We're in the process of trying it out with Costhetics - one of our clients..
Projects
Passion is important. I love to build things online.
These are a few projects I've worked on for fun. For more examples of my personal work, you can visit me on github & dribbble.
Foursquare Checkins
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Cafe ZivelliLane Cove, NSW
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Story EspressoAustralia
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North Shore GymLane Cove, Australia
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Cafe ZivelliLane Cove, NSW
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Paddington Five WaysPaddington, NSW
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Sherman Contemporary Art FoundationPaddington, NSW
Latest Tweets
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I'm at Cafe Zivelli (Lane Cove, NSW) http://t.co/4UZ6ZRDHs7
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brrrrrr. (@ Story Espresso) http://t.co/s7g3lL6mbY
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RT @soffes: The amount of time designers spend trying to define design is hilarious to me. Go make stuff.
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hace tiempo en Australia.. es una mierda.. sólo hablo español por Twitter (por eso casi no puedo defenderlo)



