by Alex Holt | Mar 17, 2013 | Dev, Web |
There is a definite lack in technology preventing responsive design from being the amazing revolution that it should be. The big issue is that as yet, there isn’t a good way to tap into the wider context of a use case – we just get to look at screen size.. The premise here is, if you’re viewing a site on your mobile phone, the use context is completely different to if you are viewing it from google, thus the content that you need front and centre may very well be different also. Imagine a fictional design studio – you’re heading to a meeting with the creative director and you’re running late. You realise that you’ve left the studio’s address on your desk at the office, you know which metro station you’re heading to but you can’t for the life of you remember what street their office is on. SO: you fire up Safari on your iPhone (or whatever browser / smartphone you use – you have a smartphone, right?) and you google the company. Upon hitting their website (we’re going to assume it’s *not* an old school flash site that probably wont work at all – rather, we’re going to assume that since you’re going to meet these guys, they’re on top of their game; their website is standards compliant and uses recent technologies).. So: what you really need in this use case is, ideally: their address details and a link to a google map showing where their office is OR alternatively, a quick link so you can phone through and ask their receptionist for the address. A desktop user...
