Why I ditched Google Analytics for Clicky..

Disclosure : Clicky, my new web stats best friend, offer an affiliate scheme (another reason I like them). So if you are going to sign up.. follow my links when you do it??  I’ve got Google Analytics, why would I change? Everyone knows Google Analytics is free. It’s extensive. It works well. Like all Google applications, it’s interface is dull.. filled with primary colours and non customisable. Well, I was drifting around the internet a few months back.. and I found Clicky – they offered a free account, so I figured “what the heck, I’ll give it a try”. I installed the clicky JS right after the analytics JS, figuring i’d still have my statistics in analytics (in case clicky couldn’t do what I wanted). Live data reporting! The killer feature So for a couple of months, my blog tracked statistics in two places. Clicky and Google Analytics. Clicky’s paid service includes a killer feature that Google lack.. live data reporting (this feature is part of their pro accounts, but new trialists get access to it to trial – it’s worth it… so useful in fact, that I ended up paying for it to be reactivated.) Analytics is very aptly named, it’s great for analysis of numbers.. after the event. But it doesn’t give a good interface or insight into how users are interacting with the web site as they interact. Clickyoffers a feature called Spy – which allows me to watch (via AJAX) as people click into my site, click on elements and click out.. if nothing else.. it’s great for the voyeur in you. BUT that’s not all. The data at Clicky is live updated, so you can analyse your results...