Wednesday, January 20, 2010A New Year for Monitter
The new year is well and truly underway. I've been back in London now for a few weeks, plugging away.
A few exciting things are on the horizon. There has been a renewed interest recently in monitter.com (the real time twitter tracking website I created back in Aug 2008). I blogged about the idea and the development process and monitter gained a fair bit of exposure at that time - marketed almost entirely using twitter. Since then, it has continued to maintain a pretty solid following, now sitting with an average of around 40,000 unique visitors a month - although this figure spikes significantly when there are natural disasters, elections or other important events going on.
So, since a lot of businesses were also using monitter.com to monitor brand awareness, find leads and deal with customers - we introduced a very simple, unobtrusive advertising model. Basically, at infrequent intervals, monitter would inject an advertisement into the feed that the user was watching. This gained some success (gauged mostly from the fact that the first ad was an ad for users to donate to monitter, which paid for our hosting overheads for a few months).
We have also implemented some monitter based solutions for companies that were looking for a more effective solution to twitter tracking, this also generated a small amount of revenue.
We have also implemented some monitter based solutions for companies that were looking for a more effective solution to twitter tracking, this also generated a small amount of revenue.
Now, in the past few weeks, monitter has again been generating a lot of interest. Firstly from a VC firm who are expanding into social media, then from a few different advertising networks who wanted to include monitter in their publishing platforms. This has prompted us to re-evaluate our stance on taking monitter forward. The result of this re-evaluation is that we have decided to dedicate some time to making monitter into a more profitable business.
As it stands, monitter costs more than it earns to maintain. A sorry state of affairs. However, also one that stands to change in the near future. Twitter have released a more reliable and efficient technology for tracking tweets and this has prompted us to re-build monitter from the ground up, as an engine for businesses to monitor brand response and search for leads. The basic principle remains the same, however the new system will allow users to also track tweets that happen while they are not actually watching the stream - meaning you'll never miss any relevant information. This was always a goal we had with monitter, however it was not feasible using the existing technology - times have changed though.
So, the near future will see the new version of the monitter site coming live. While we will not be removing the free service, we will be launching the new system as a subscription based service, aimed directly at the businesses that currently use the system. This will be an extreme value add and we think many people will benefit from the new offering.
If anyone is a user of twitter, or monitter already and has any ideas as to features they'd like to see included, drop us an email, or post a comment.. we'd love to hear what you want and need. Otherwise, check back here regularly, as I'm hoping to keep blogging and maintain a fairly transparent development cycle with regards to the expansion of monitter - it just feels right, it's always been a community project, and we'd like to keep the community involved.
View Printer Friendly Version
Email Article to Friend
Reader Comments (29)
Great post! I am just starting out in community management/marketing media and trying to learn how to do it well - resources like this article are incredibly helpful.
nice post! thanks for sharing..
Twitter v/s Monitter
I was shocked to hear that monitter costs more than it earns to maintain. A good program such as this should have at least earned a bit to at least have free maintenance fee. Monitter provides great and valuable service to those especially who uses twitter in marketing.
Duncan Samuel
Online Appointment Scheduling
<p>We are a professional supplier of wholesale designer handbags ,wholesale gucci,please feel free to
contact us if you need fashion handbags.
Find all the latest fashion, brown handbag, celebrity gossip and leather handbags!
Different Colors And Sizes Available. </p>
We take pleasure to introduce ourselves as manufacturers and exporters of all kinds of ladies high heel shoes.We are manufacturers and exporters of all kinds of high shoes. We specialize in wedding shoes fitted with Swarovski and imitation diamond
Discount EasyTone shoes here. Reebok EasyTone wholesale. Reebok Easy Tone on sale.
Fitness shoes of MBT and Vibram Five Fingers are collected at our website. MBT Shoes on sale. MBT Shoes Clearance. You will find high-quality brand shoes at low prices.
Breitling Watches are able-bodied accepted affluence cheap Breitling Aeromarine brands that accept been about for over 100 years. Accepted abnormally for bearing top attention sports Breitling Windrider and chronographs, these brands are consistently inventing and absolution new mechanisms and models that abide to amuse Bentley 6.75 admirers and accession the bar of watch making.
Christian Louboutin is a brand, which is feted for its great bag models. The bag models from Christian Louboutin Pumps are sometimes called status symbols, Christian Louboutin Boots make these bag models highly desirable for the purchaser who love luxury products. The brand has a great commercial worth as a keenly highly regarded brand. The Christian Louboutin Sandals has been in the luxurious products market for long period and is intensely trendy and elegant.
It is indeed a hard job for an average woman to find a Coach handbags that meets their style and organizational demands, as well as fits into their budget at the same time. You really need to set your priorities straight and strike a perfect balance between the aspects. With Coach Bonnie at least, it is perhaps best to prioritize style before organization as Coach Wristlet are primarily coveted because of Coach Ergo looks and not utility.
At the first look, these might look like the Air Jordan 7 jumpman shoes that released back in 2006. But, the colorway is entirely different from the pacific’s. These 7s sports a nice and clean white leather upper. Orion blue and michael jordans shoes are evenly split onto the sole, tongue, and heel. What do you think of this latest Air Jordan VII Retro?which just so happens to be a Thursday. Thursday is an unusual day for an Air Jordan release considering that most Jordan’s are released discount jordan shoes. For now, this release date change only applies to Foot Locker, but if any other retailers follow, we will let you know. This is great news for most people, but it could be bad news for some trying to save up with two less days. Look for these July 1st at Foot Locker locations and Footlocker.com
No sport event could have been air force ones shoes than the recent 2010 World Cup. And a lot of sneaker manufacturers who put some of their designs to be in line with the event will continue to delight air jordans shoe of sneaker fanatics. To further expand on encouraging team spirit, Puma came up with the Tekkies World Cup which is available at Puma City in New York.The Air jordan sneakers shoes Infrared Pack will go done as one of the best Jordan packages when Jordan Brand is all set and done. The pack caused major mayhem on the release date as limited numbers caused people to put blood and tears into their package.
<p>Eventually women began sporting these thick framed glasses too. This was also the sunglass shop the cat glasses for women first became popular. Many people are fond of wearing these 50’s inspired sunglasses up to now, including celebrities and fashion elites.Most people are fond of sunglasses shops eyeglasses from the golden age of fashion in order to make a fashion statement while others use these styles from celebrity sunglass to compliment their current styles further.</p>
<p>Aside from colored lenses, vintage designer shades also gave way to the mirrored type of sunglasses, which were very common in the 80s. These mirrored designer sungalsses are back in style again and even made more popular than ever thanks to the celebrities who flaunt them. Dark ray ban polarized sunglasses could be used for these mirrored sunglasses as well.
</p>
we like wholesale gucci handbags
Discount Louis louis vuitton handbags Vuitton Handbags,Wallets & Purse louis vuitton Online Store. In
louis vuitton replica handbags the my lv replica handbags store buy designer handbags cheap Louis louis vuitton handbags Vuitton Handbags, You replica handbags best choice.louis vuitton,louis vuitton handbags,louis vuitton handbag,louis louis
vuitton handbags vuitton bags,louis vuitton bag,louis vuitton wallets,louis vuitton wallet,gucci,gucci wholesale louis vuitton
handbags handbags,gucci handbag,gucci bags,gucci bag,gucci wallets,gucci wallet,prada,prada handbags,prada handbag,prada bags,prada wholesale replica handbags bag,prada wallets,prada wallet,buy prada handbag.
815GSW0715
next bunch of weblinks for you to use Hi <p> .casino online|online poker|roulette online|blackjack online|,casinoonline|casino online sicuri</p>|
europa casino | spin palace casino |poker online
Latest insanity workout dvd
Insanity Workout Lets you easily fitness
px90 workout Lets you easily fitness
p90x insanity high quality
insanity p90x Lets you easily fitness
Px90 Let you have vigor
px90 exercise program Let you be stronger
Mbt shoesspecial style
Mbt safiridifferent designs
MBT ChapaPersonality
Such a trend welcome to buy!thank you!
thanks for sharing this nice post!
Our louis vuitton bags sale look exactly the same as the originals. Every details copied Replica bags by design team until we achieve an exact replica.
Our louis vuitton bags sale look exactly the same as the originals. Every details copied Replica bags by design team until we achieve an exact replica.
Hey, I read a lot of blogs on a daily basis and for the most part
people lack substance but
I just wanted to make a quick comment to say GREAT blog!…..
I’ll be checking in on a regularly now….
Keep up the good work!
vibram five fingers
vibram fivefingers
Vibram Five Fingers Classic
After louis vuitton
the success omega watches
of 'Vacation Story I',burberry
Crimsoune Club Christian Louboutin
launched its louis vuitton bags
next burett watches
collection louis
'Vacation Story II'watches
for the high handbag
mercury fashion show burett
levels and Christian Louboutin shoes
vacation time louis vuitton.
This season omega
cotton burberry handbag
fashion show vuitton
is the Christian Louboutin boots
fabric. Crimsoune watches
uses eco-friendly louis vuitton handbags
fabrics for replica omega watches
their collection louis vuitton handbags
to provide louis vuitton bags
comfort. The louis vuitton luggage
brand's replica louis vuitton
product louis vuitton handbags
portfolio gucci bags
serves a varied louis vuitton bags
target consumer louis vuitton shoes
group, offering louis vuitton
a varity of louis vuitton shoes
options in shirts and trousers replica louis vuitton
for men and women.
The collection louis vuitton bags
consists of shades chanel handbags
in blue, pink and green. The fashion show gucci handbags
brand uses louis vuitton wallets
the finest louis vuitton bags
quality of louis vuitton
cotton and special fashion chanel
vintage fashion ladies
washes to give fashion show
extraordinary fifa 2010
breathability to gucci handbags
the line of gucci louis vuitton
clothes. The gucci sale
garments are handbags information
a blend of handbags lady
comfort, functuinality and fashion. A line of jerseys guide
bright plaid garments adds diversity to the collection.
Women like to come from top designers and <A href="http://www.b2bsharing.com/cheap-brand-handbag-c-4322.html">wholesale discount Handbag</A>. As a cheaper and cheaper, you can over time build a fine collection of elegant bags. You can find many sites selling all the major designer <A href="http://www.b2bsharing.com/cheap-brand-handbag-c-4322.html">Cheap Brand Handbag</A> accessories. These are made of high quality, real fabric to keep as close as possible to make them original as well as all over the world welcome. Wholesale <A href="http://www.b2bsharing.com/cheap-brand-handbag-c-4322.html">Brand Handbag</A> is what every fashion-conscious women will want more than one of their wardrobe. <A href="http://www.b2bsharing.com/cheap-brand-handbag-gucci-handbag-c-4322_4332.html">Gucci Handbag</A> is a fashion accessory more than it is today no longer limited to service as the carrier of the necessities of the role. This is a must have for any woman to reflect her personality, her style complete accessories. The <A href="http://www.b2bsharing.com/cheap-brand-handbag-hermes-handbag-c-4322_4504.html">Hermes Handbag</A> actually comes in three different sizes, the oversized, large-top handle and mini and versions. Since its launch over two seasons ago, <A href="http://www.b2bsharing.com/cheap-brand-handbag-lv-handbag-c-4322_4334.html">LV Handbag</A> now gets a mini-makeover each season.
Great post but dont forget this.And when you want to know the answer such as pizza cost.How to order pizza online? How to buy papa johns paypal. or order pizza hut paypal. Please tell me.banana peppers.
Find the pizza desserts.Choose thepizza buffets.Know about pizza ingredients.Give u papa john's coupons.and dominos pizza coupons.
Such as dominos pizza.and cicis pizza.
Anster to Cicis pizza calories.pizza puns.Thanks a lot.
to amazing wedding song.and mini cooper.
diy gifts for mom.
click bots.
charming Christian Louboutin Shoes best-loved Pandora Jewelry, show themselves, combined with a Zumba Fitness DVD and P90X and Insanity Workout DVD video tutorial,three Fitness Make yourself.Christian Louboutin Knockoffs,Christian Louboutin Wedding Shoes,
Christian Louboutin Boots,Christian Louboutin Sandals,Christian Louboutin Wedges,Christian Louboutin Platform,P90X DVD,DVD Sales,Vibram Five Fingers,Herve Leger,Cheap Christian Louboutin,Alexander Wang Dress,Alexander Wang Shoes,Alexander Mcqueen Shoes,Giuseppe Zanotti Shoes,ED Hardy Shoes,Jimmy Choo Shoes,Chanel Shoes,YSL Shoes,Manolo Blahnik Shoes,Vivienne Westwood Shoes,Tory Burch Shoes,Louis Vuitton Shoes,Miu Miu Shoes,Salvatore Ferragamo Shoes,Marc Jacobs Shoes,Christian Dior Shoes,Herve Leger,Sergio Rossi Shoes,Lanvin Shoes,Coach Shoes,Prada Shoes,Gucci Shoes,Moncler Jackets,MBT Shoes
we offer cheap and high quality workout-px90 dvd
insaity workoutLet you have vigor
cheap insaity workout Let you be stronger
workout-px90 Lets you easily fitness
px90-schedule keep you motivated
px90-insanity make you healthier
vibram fingersdifferent designs
five fingers runingPersonality
barefoot runninghigh quality
Mbt shoesspecial style
Mbt safiridifferent designs
MBT ChapaPersonality
welcome to buy!thank you!
In our BagOnHand which also is fantastic Louis Vuitton online store. you will find discount LV wallets,handbags, bags ,luggage for best deals.It is real eye-opener for newest design to U and latest releases.We offer wholesale cheap price with first grade material.Wonderful combination of letter symbols "Louis Vuitton"(LV) with classical Louis Vuitton monogram pattern and interesting cartoons make LV purses give off new luster and brilliance.The Louis Vuitton purse and handbag, the appearance is very attaticve and elegant .discount handbags It is for easy, Women's Handbags city chic fee,Designer Handbags the "Louis Vuitton"(LV) combines sophisticated comfort and detailing of the handbag and make the handbag perfect for everyday useIt include :Gift Handbag,LV Tag,Care Booklet,women's wallets Dust Bag,Identity Card in Envelope with handbag.
Coach Spotlight Bags